For Spring 2009

To be successful in this class, pay attention in class. Everything you need to know is gone over in class and if acknowledged properly, shouldn't take that much work outside of class. The client project is the most important part of the class. Make sure you choose people who you can get al0ng and have fun with. The project will get very boring very fast if you don't enjoy working with your peers. Further, make sure to distribute work evenly and make sure everything is running smoothly. The material covered in the class will help you become more acquainted with writing in the business world such as resumes, cover letters, follow-up letters etc. The technology used will help you distribute this information and become more aligned with the technologies we will use in the future. This was the most challenging for me. If you have any questions dealing with portfolios, blogs, or any other computer-based utility, please ask your teacher. She will most definitely help you as much as she can and answer any questions you have. If neither of you can figure it out, she will be understanding. To make the most of the class, picture yourself in a couple years when you might actually be using this information and the writing processes.

Client Project

My group, Team Lend-A-Paw, created a brochure to help attract more attention to the needs of the local Helping Hands organization here in Clemson. They already have an existing brochure but it contains many repetitions, run-on sentences, and depressing, dark pictures. We revised this brochure, added new colors, took new pictures, and allowed it to give off more of a hopeful candor instead of a feeling of pity. My team members were great and we worked really well together. Each of us continuously held up our ends of the project and completed tasks in an efficient manner. The best thing about the project was getting to know my team members. I enjoyed working with them and we all had a good time while performing a noble action. Our biggest challenge was probably getting a hold of the finished brochure file from a team member that frequently missed class. Since we worked well together and got along, we didn't really encounter many problems though. What I can bring with me from this project is how important it is to work with people you enjoy being around. Working with good company really allows you to express your opinions and ideas freely without apprehension. You should try your best to always enjoy what you're doing as much as you can.

Dual Coding Theory

The first thing to stand out in this Nike ad are the words. Both phrases are presented on contrasting backgrounds which initiates their prevalence. At first, the two sayings don't appear to be connected but as the second system of dual coding becomes more involved, I established that this is a picture of a sports locker room probably on the wall before the team marches on to the field. The "We Believe" appears to be behind the phrase on the wall above it. These two phrases are very common thoughts among athletes whether in pee-wee sports or professional levels. This ad appeals to the athlete which is a generous portion of Nike's customer base. The third system of dual coding obviously connects these phrases to pre-game inspiration and thoughts of hope. Hope to do well and succeed in whatever sport you may participate in. Perhaps patriotic themes of red, white, and blue could also be discussed. All in all, these phrases are motivating and any athlete can connect personal experience them. It is a great ad to attract the athlete on any level to try Nike apparel or at least look into it. It shows that Nike cares if you do well and they want you to do well athletically and to do that, purchasing their equipment can help you towards that goal of exellence.